Paws & Effect started in 2010. Initially the concept was born from a hand cut Staffy brooch made by Elise Newman as a gift to Yasmin Ash. Yasmin loved the brooch and thought,"if i love this brooch, other dog lovers will want one too". They started with a small range of dogs and cats, and grew as more specific request for breeds were made.
The business is now run solely by Elise who has an Advanced Diploma in Engineering Technology (Jewellery) from NMIT.
Paws & Effect source as much material as possible from local businesses and use recycled acrylic (off cuts that would be landfill otherwise) when possible. I love to support local and ethical business and trading.
Paws & Effect is a love of jewellery, craft, colour and animals and believe that no jacket or shirt should be without a brooch.
Paws & Effect is proudly a Melbourne owned and run business.